ejiré

Brand Book

My Contribution

This is an individual project where I designed brand book for a start up apparel company called ejiré.

  • Designed several iterations of a logo.

  • Developed a style guide.

  • Created brand identity for the company.

  • Created business plan for the company.

UX/UI Skills Applied

  • Tools: Adobe InDesign, Illustrator, Photoshop

  • Iconography

  • Logo Types

  • Typography

  • Color Theory

About the Company

The name of the brand is ejiré (ay-gee-rey). It is named after my father, who was a twin. The logo is a bicephalic, or two-headed, goat because a goat can either be seen as a sacred, but sacrificial animal (in biblical terms) or the “Greatest Of All Time” (present day). It is representative of anyone who is amidst of two, whether that be bisexual, bipolar, biracial, or even bilingual. It’s not easy, but you can always break free and create your own unique lane. ejiré apparel is a lifestyle clothing brand that aims to create and deliver unique casual, but classic wear that will remain timeless through the decades. We intend to capture the positive, negative, and unexplanatory emotions of life in our fashion.

Instagram

IMG_7515.PNG
IMG_7516.PNG
IMG_7518.PNG